If you’re looking into optimizing your site, you’re looking into doing a comprehensive keyword assessment. At first blush this may seem like an obvious and unnecessary step, but I can assure you that it’s crucial.
Keyword Assessment is Necessary
Why? Let’s say you’re in the business of publishing children’s eBooks. You might think that if you optimize your site, change some title tags around, put some posts up with titles like “children’s eBooks for you” that you’d be OK.
If you did only this, you’d be on a long road to frustration – your competition, long established, will blow you out of the water for these keywords. It would take years of effort to outrank them.
Your best bet is to look at similar keywords and assess how many searches are performed for them, and then see what the competition is like for those target keyword phrases.
Thus, your keyword assessment might look something like this:
Utilizing some powerful tools via Raven Tools and Moz, you can see the global monthly searches for various keyword phrases similar to “children’s eBooks.”
Take these totals and divide by the competition and you’ve got how competitive a keyword phrase is. The most competitive a keyword phrase the higher the “Niche.”
This will give you a better idea of how to use targeted keyword phrases throughout the site. Use these keywords and be more competitive.
Also, don’t forget that you’re writing your content for people, not search engines. You’re going to want people to actually use your site, so be sure not to get too carried away when utilizing your new-found keyword phrases!
Et voila, you’re well on your way to having an SEO friendly site! Not too bad, right?