It seems like an obvious question, but many small businesses in Santa Barbara and Goleta don’t know or haven’t thought to put their best foot forward. Your best foot is your unique value that you offer your clients. Once we know that, we can figure out how to best present you to your target audience.
That, of course, leads us to step 2, which is knowing who your target audience is.
Who are you and what do you do?
Find your niche.
Search Engine Optimization is the process by which people find your website naturally, by search engine searches (in other words, these Santa Barbarans aren’t finding out about your site through word of mouth or paid advertising). We do our research and share with you what the competition looks like, what your best ranking niches might be, and how we can help your website be visible by your clients. We’ll start our analysis of your niche by examining what it is you already do and applying that to our keyword research.
Santa Barbara can be a competitive market, but we’ve got tools to help separate the wheat from the chaff. We’ll use tools like AutoSuggest and Google’s Keyword Planner to determine how often people in your area are searching for certain keywords, determine how much these keyword phrases cost, and how stiff the competition is for those phrases. Then, we can decide what the best use of your search engine optimization efforts will be and what Adwords marketing strategy you’d like to take moving forward.