Google Changes Search Results to Better Serve In-Depth Articles

Google announced today that it’s changing its search results to help provide better search results that tailor to more in-depth articles. According to research, up to 10% of user’s daily needs involve learning about a broad topic. We’ve written before about how content length affects search results, and this additional change in the way Google is doing business only serves to emphasize that point.

Little Alchemy Wizard

Take-home – if you’re going to be writing articles about a topic, you should make the content useful – the more useful the better. Your more-useful content has a higher chance of showing up better in the search rankings, and your customers will be more engaged with your articles. A win-win.

Google also suggested several other good practices that will help Google recognize more in-depth articles – schema.org markup being the key. About helping your articles be recognized, Google suggests the following:

-use schema.org “article” markup,
-provide authorship markup,
rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
-provide information about your organization’s logo,
-and of course, create compelling in-depth content.

Hope that helps, and happy blogging!

 

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