SEO Tip: How to Add a Rel=Canonical Tag to Your Website

Santa Barbara Websites should have as much search engine optimization as possible.

This one’s for the webmasters out there, but that task is increasingly falling on the shoulders of small business owners, so we here at Santa Barbara Wen Design & Marketing thought it would be a good idea to let you business owners what a rel=canonical tag is and how it can increase your search engine optimization.

The rel=canonical tag is a way for the search engines to recognize one page as the “top dog” of a heirarchy. That’s a rough translation, but the idea works well.

SEO Title

What the Rel=Canonical Tag Is

The rel=canonical tag is a search engine optimization tag that tells search engines that all pages with this tag should be canonicalized or “ordered” under the main page. For example, if your Santa Barbara online website or e-commerce site sells blue dresses, there might be more than one way for a user to see a certain page of your site.

Say your Santa Barbara online website sells a blue dress called “Foxy.”

Foxy might appear in a search for “Dresses for Women,” “Blue Dresses,” or “Small Dresses.”

The search results pages could see Foxy as duplicate info because it appears under all of these search engine phrases. However, the rel=canonical tag tells search engines which page is the “parent” page for Foxy, and therefore reduces duplicate content issues and prevents Google, Bing, and others from dinging your Santa Barbara e-commerce website’s rankings.

A canon is, in essence, a group of selected texts. Therefore, thhe rel=canonical tag is a tag that lets the engine’s know that the webmaster has signaled this page to be the page that should be referenced for all subsequent pages like it.

You only want to implement the rel=canonical tag when you see something like this:

Google Authorship duplicates

As you can see, our blog over at Alchemy on Demand has generated some duplicates author pages for yours truly. This is a perfect example of when it’s time to implement a canonical redirect.


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